How to Boost Shopify Traffic and Sales Using Pinterest

Are you ready to turn the spotlight on your Shopify store and watch your traffic and sales soar?

Say hello to Pinterest, the secret weapon of e-commerce entrepreneurs. I have been using Pinterest for almost 10 years now to grow my business. It is constantly changing, but it has always been my number one source of traffic.

Below I am sharing how I use Pinterest to boost traffic and sales to not only my blog but my online store.

Why Pinterest for Your Shopify Store?

Let's kick things off with the 'why.'

Why should you consider Pinterest to supercharge your Shopify store's traffic and sales? I get asked this question a lot. (If you don’t already have a Shopify store, you can get on their trial and get 3 months for just $1).

You can read here about why I chose Shopify for my printable products here.

Here are a few reasons on why to use Pinterest to market your printable products:

1. Pinterest's Untapped Potential:

   • Pinterest is a goldmine of inspiration, discovery, and shopping. With over 400 million monthly active users, it's a vast marketplace waiting to be explored.

2. Visual Appeal:

   • E-commerce is all about visuals, and Pinterest is a visual search engine where appealing images and product pins can shine.

3. High Purchase Intent:

   • Pinners are 47% more likely to experience a shopping journey that starts on Pinterest, making them valuable prospects for your Shopify store.

When you use Pinterest you are setting the stage for long-term success. It is not short-lived like social media platforms. Buyers are using Pinterest searching for products that solve a problem they currently have.

Like I mentioned above, I’ve been using Pinterest for years to grow my authority and traffic. I have pins that I pinned from years ago that are still getting traction and leading to sales in my business.

You may also like: How to Make Money Selling Printables

How to Boost Shopify Traffic with Pinterest

Let's talk about some of the strategies to harness Pinterest's power for your Shopify store.

Set Up a Business Account on Pinterest:

• Begin by creating or converting your Pinterest account into a business account. This opens up access to valuable analytics and advertising features.

• Here are instructions to follow to set up a business account or convert your account into one.

Optimize Your Pinterest Profile:

• Craft a compelling profile with a clear and catchy business name, a profile picture, and a keyword-rich bio that describes your niche.

• Select a username that reflects your brand or niche and includes relevant keywords. This will help your profile appear in search results.

• Write a clear and concise bio that describes your niche and includes relevant keywords. This helps Pinterest understand what your profile is about.

• Claiming your website with Pinterest not only adds credibility but also allows you to track the performance of pins from your site.

Create Eye-Catching Pins:

• Design visually stunning and informative pins for your printable products. Use Canva or other design tools to create custom pins for your products and blog content.

• Rich Pins provides additional information like product prices, recipe ingredients, and article descriptions. Using them can enhance the value of your pins.

• Pinterest recommends using a 2:3 aspect ratio for pins (e.g., 1000x1500 pixels). Taller pins tend to perform better and are more likely to catch users' attention.

• I always recommend creating several different designs for the same product so you can have multiple pins to promote the product.

• Craft attention-grabbing titles and descriptions that clearly convey the value of your printable products. Use persuasive language and include relevant keywords.

• Include a clear and concise call to action in your pin description, urging users to click through to your Shopify store. Phrases like "Shop Now," "Get Started," or "Discover More" can be effective.

• Showcase the benefits of your printables in the pin description. Explain how they can solve a problem or make the user's life easier.

• Whenever possible, feature your printable products in use. For example, if you're selling planners, show an image of someone using the planner to set goals or stay organized.

Within a week of pinning this image, it already had over 5k impressions and 75 clicks to my site. I offer this as a free download in my printables shop.

Leverage Pinterest SEO:

• Optimize your pin descriptions and boards with relevant keywords to increase your visibility in Pinterest's search results.

• When naming your boards, use descriptive and keyword-rich titles. This will make your boards more discoverable when users search for related topics.

• Write informative board descriptions that include keywords and provide context about the content you'll be pinning to each board.

Always take the time to research what pins are doing well on Pinterest and put your own unique spin on it for your shop printables.

Here are a few catchy pin title examples:

• Master Your Day with Our Ultimate Planner

• Boost Your Child's Math Skills with Our Printable Worksheets

• Simplify Your Life with Our Essential Checklists

• Cook Like a Pro with Our Printable Recipe Cards

When crafting pin titles, aim to be specific, highlight the benefits or solutions your printable offers, and use engaging language that piques the reader's curiosity. Remember to incorporate relevant keywords to improve your pins' discoverability on Pinterest.

Right now, my strategy is to drive traffic to both my blog and my printables shop from Pinterest. The best way I have seen the traffic convert from Pinterest into sales is by giving people value in my blog content and then providing them with a link to purchase a printable I have as the next step.

When you use Pinterest you are essentially taking them on a journey to help solve a problem. You aren’t just saying “hey, buy this!”

You are making them aware of the problem, nurturing them with your content, and then giving them the solution with your offer.

Why Consistency is Important on Pinterest

Pinterest's algorithm rewards consistent pinners. When you regularly share pins, Pinterest recognizes your commitment to the platform and is more likely to show your content to a wider audience.

Consistent pinning generates a steady flow of traffic to your website or online store. It ensures that your products or content are regularly exposed to potential customers.

This doesn’t mean you have to spam the platform with 30 pins a day. Choose a schedule that works for you. I personally like to spend a little bit of time creating all my pins in Canva and then scheduling them directly on Pinterest. I don’t use any third-party scheduling service.

To maintain consistency on Pinterest:

• Create a content calendar to plan your pins in advance.

• Use scheduling tools to automate your pinning schedule.

• Stay organized by categorizing boards and pins.

• Set achievable pinning goals based on your resources and time.

Consistency doesn't mean flooding Pinterest with pins all day; it's about maintaining a steady and manageable posting schedule that aligns with your brand's goals and your audience's preferences.

Pinterest can be a game-changer for your Shopify store. By following these strategies and embracing the visual appeal of Pinterest, you can tap into a massive audience, drive traffic, and watch your sales thrive.

So, are you ready to embrace Pinterest's magic? Start pinning your way to e-commerce success today.